Scream for The Scream

Everyone tried it..., a photo by geekphysical on Flickr.

We were invited to a special gallery opening for "Itchy Soul" (itchysoul.se/). A handful of artists were invited to create a 20 X 20 canvas, with their own version of Edvard Munch's "The Scream" (recently sold for $120 million).

Of course, we had to create an interactive version - so to see "The Scream" you had to, well, scream! We attached a microphone which hung below the piece, and gallery visitors had to scream (quite loudly) to activate the image of the scream.

We enjoyed thinking about how this piece would be (and was) received. Screaming in public is one thing. If you're a child, it's an everyday occurrence. As an adult, we can't remember the last time we really screamed and let loose. Screaming at an art gallery opening (again, sorry Emmy for all the screams!) is a truly taboo thing to be doing - but that's exactly the point. Getting out of your comfort zone, and gathering up the courage to break social norms, and release some tension - good for you all those who screamed with all their might!

We had a great time and would love to take this project further - several people suggested a great feature, a camera that records people as they scream hidden in the frame - that'll have to be in the next iteration.

Thanks to all participants, and especially to Emmy and Mattias!